E-Commerce Finance Specialists

Your Amazon P&L says you're profitable.
Your bank account disagrees.

We fix the finance infrastructure that e-commerce brands break as they scale — COGS accuracy, multi-state sales tax, channel reconciliation, and the CFO-level visibility you need to make real decisions.

Built for US sellers doing $1M – $20M on Amazon, Shopify & DTC channels.

Chartered Accountant · ICAI
Grant Thornton Alumni
QuickBooks ProAdvisor
Xero Certified
A2X · Amazon Reconciliation
The Problem

Four finance failures that silently kill e-commerce margins

Most sellers don't have a revenue problem. They have a visibility problem — and it lives inside their accounting system.

01
📊

COGS That Miss 4 Cost Categories

Your books show purchase price as COGS. But import duty, FBA fees, inbound freight, and return costs never enter the margin calculation. The result: you think you're at 40% gross margin when you're actually at 19%.

Avg margin overstatement: 15–23 percentage points
02
🗺️

Multi-State Sales Tax Exposure

If you use FBA, Amazon stores your inventory across 20+ warehouses. Each one creates nexus — a tax obligation — in that state. Most sellers collect in 3–5 states but owe in 12–20. Penalties: 25–50% of tax owed.

All 50 states + DC now have economic nexus rules
03
🔄

Multi-Channel Reconciliation Chaos

Amazon nets fees before settlement. Shopify shows gross revenue. Your bank shows cash received. Three numbers, three stories — and your P&L is fiction unless someone reconciles them properly every month.

Amazon settlement ≠ Shopify revenue ≠ bank balance
04
🧭

No CFO-Level Visibility

You can't answer: what's my gross margin by SKU after ALL fees? Which product should I scale and which is secretly losing money? What's my true customer acquisition cost including returns? A bookkeeper can't answer this. A CFO can.

82% of small businesses fail due to cash flow blindness
What We Fix

E-commerce finance that actually
tells you the truth

Every service is built specifically for Amazon, Shopify, and DTC sellers. Not adapted from generic accounting — purpose-built for your operational reality.

Core Service

COGS Reconstruction & Margin Analysis

We rebuild your cost of goods sold from scratch — loading every cost that belongs in the margin calculation but isn't there.

  • Full COGS reconstruction (12-month lookback)
  • Per-SKU profitability analysis after all fees & duties
  • Landed cost model automated per purchase order
  • FBA fee reclassification from OpEx to COGS
  • Monthly margin dashboard by SKU, channel, category
Compliance

Multi-State Sales Tax Management

From nexus determination to registration, filing, and remittance — we handle the entire sales tax lifecycle across all states where you have obligations.

  • Nexus analysis across all 50 states
  • State registration & permit management
  • Monthly/quarterly filing & remittance
  • Voluntary Disclosure Agreements for past exposure
  • Product taxability review & exemption certificates
Operations

Multi-Channel Reconciliation

Amazon Seller Central, Shopify Payments, your bank — we reconcile all three into one clean set of books that actually matches reality.

  • A2X / QBO integration setup & management
  • Amazon settlement report reconciliation
  • Shopify payments & gateway reconciliation
  • Fee categorisation (FBA, referral, storage, returns)
  • Monthly accrual-basis P&L, balance sheet, cash flow
Strategic

Fractional CFO for E-Commerce

CFO-level financial strategy without the $200K salary. Cash flow forecasting, unit economics, ad spend ROI analysis, and the financial clarity to make confident scaling decisions.

  • 13-week rolling cash flow forecast
  • Unit economics & contribution margin by channel
  • Ad spend efficiency analysis (TACoS, ROAS by SKU)
  • Inventory planning & reorder optimization
  • Board-ready reporting & KPI dashboards

See what happens when you fix the numbers

A US health & wellness brand on Amazon thought they had 42% gross margin. The real number was 19%. Their best-selling SKU — the one getting the most ad spend — had an 11% true margin. Same revenue, $274K more profit after we rebuilt the COGS architecture.

Read the Full Case Study →
$274K
Added Profit
42→19%
Real Margin
$3.2M
Revenue
Investment

Three tiers. One standard: your numbers tell the truth.

Every tier includes a dedicated finance team, direct access to a Chartered Accountant, and a 0–4 hour response commitment.

Tier 1
Growth
$1M – $3M revenue · 1–2 channels
$2,000 /month
Billed monthly · No long-term contract
  • Full accrual-basis monthly bookkeeping
  • A2X / QBO integration & reconciliation
  • Monthly P&L, balance sheet, cash flow
  • COGS tracking by product category
  • Quarterly sales tax nexus review
  • Monthly 30-min CFO strategy call
  • Dedicated bookkeeper + CA oversight
Get Started →
Tier 3
Enterprise
$10M – $20M · Multi-entity / Cross-border
$5,500+ /month
Custom scope · Quarterly commitment
  • Everything in Scale, plus:
  • Multi-entity consolidated reporting
  • Import duty & tariff cost accounting
  • Cross-border transaction management
  • ERP implementation support (NetSuite/QBO)
  • Exit / acquisition-ready financials
  • Weekly CFO calls + board-ready packs
  • AI-powered anomaly detection dashboards
Let's Talk →
How It Works

From first call to clean numbers in 30 days

01

Free COGS Audit

15-minute call. We review your current P&L and identify where your COGS is likely understated. No commitment.

02

Diagnostic Deep-Dive

We access your books, Amazon reports, and Shopify data. Within 7 days, you get a full diagnostic showing your real margins.

03

Infrastructure Build

We rebuild your COGS structure, set up proper reconciliation, register for sales tax where needed, and build your dashboards.

04

Ongoing Partnership

Monthly books by the 10th. Real-time margin visibility. CFO calls on schedule. You make decisions with real numbers.

The Firm

Big 4 rigour. Boutique responsiveness.

Wealthovation Global is a boutique finance advisory firm founded in 2018 by CA Abhishek Sachdeva — a Chartered Accountant and Grant Thornton alumnus with 10+ years of experience in cross-border finance. We serve e-commerce, SaaS, and growth-stage businesses across the US, India, UAE, Australia, and Europe.

Every client works directly with the principal advisor. No junior handoffs. No generic advice. We build finance infrastructure that lets you scale with confidence — and we're genuinely invested in your outcomes.

More About the Firm →
Start Here

Get a free COGS audit.
See what your margins really are.

15 minutes. No commitment. We'll tell you exactly where your P&L is hiding costs — and what fixing it would mean for your bottom line.

Free — no obligation
Response within 4 hours
Confidential
No junior handoffs